Audience measurement

We analyze consumption behavior indicative TV, radio, printed media and online media. Our persistent experience helps us to monitor and measure the level of audit on any existing channel requested.

The access given by the media exposure does not always guarantee success at the level of conscious and assumed perception, recorded and capable to recall at any time on the product or service. In order to determine the extent point of informational penetration scale we use specific analysis not only the rate of passively tracking messages, but also the level of understanding and processing with clear information results among the target audience.

The approximate number of viewers, listeners, readers or users of a media channel has no direct relevance of tracking punctual functional strategies for promoting products and services to our customers. Therefore in the systematization and contextualization of the obtained data are taken into consideration the purpose of obtaining demographic and psychographic information about the target audience. The methodology of interpreting the obtained data is used inclusive in the anticipation of consumer's behavior from the target of a company or organization. Depending on customer needs, we can interpret the data obtained through descriptive analysis, advanced statistical analysis techniques to provide relevant data rigorously selected.

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We help our customers see their consumers with their new eyes, see their competitors more clearly and objectively themselves.

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We adapt our approach to fit the unique needs of our customers.