The industry sector with the highest activity rate is that of mass consumption goods.
Nowadays it is impossible to imagine life without water, household products, food, personal care products, electronic products, appliances, etc. The mass consumption goods market has evolved steadily by multiplying the types of goods and the emergence of new brands. Thus, the competition in this area has increased and the suppliers and the manufacturers resort to effective marketing strategies in order to gain a competitive position on the market.
How does the consumer goods market evolve? What are the main changes in the sale/purchase of the mass consumption goods? What categories of products do buyers prefer? What goods are provided with the highest buying rate? What category of goods gains the most profit? We offer you answers to these questions in order to provide a complex and realistic analysis.
We provide you with the following services:
- Market studies regarding the consumer’s behavior on categories of products/brands;
- Market studies regarding the consumer’s perception on categories of products/brands;
- Studies on the competition in the consumer goods area
- Marketing strategies
- Product development strategies
We have expertise in the following areas: spices market, wines, bread manufacture, mineral waters, jewelry, courier services, and gas stations.
We help our customers see their consumers with their new eyes, see their competitors more clearly and objectively themselves.
We adapt our approach to fit the unique needs of our customers.