• In the 21^stcentury public services are subject to marketing mechanisms. Public services struggle with the public perceptions in order to boost its confidence and satisfaction. Without supports from the citizens, the institutions risk diminishing budgets, or even their abolition.

• We are concerned with the identification of:
  • Citizen satisfaction on various public services;
  • Strategies on improving public services;
  • Public communication strategies;
  • Institutional development strategies.

• The real estate area is a segment of major importance in economics both internally and externally. The investments in the real estate area have become one of the most profitable businesses.

• What are the main investment sectors?
  • Business centers
  • Immovable properties for purchase/lease
  • Luxurious residential developments
  • Commercial premises

• What we can offer?

We offer our customers support in developing a business in the real estate area. For that purpose, we can provide you with the following services:

• • Market research in the field of immoveable properties: how individuals acquire an apartment; how legal entities acquire office spaces or industrial spaces
  • The business plan development
  • Promotion and development services
  • Consultancy services for obtaining a repayable/non-repayable financing

• Tourism has become an attractive investments segment for entrepreneurs. The success of tourism depends on a number of key factors: the circumstances of the location, the target audience potential to spend money on tourism, the strategy of promoting activities and tourist areas.

• Tourism is considered to be one of the most important branches, maybe even the most powerful economic branch worldwide.
  • Our company can provide you with the following services:
  • Consumer preferences research in terms of local and international tourism;
  • Competition analysis;
  • Support for tourism investments;
  • Advice on obtaining repayable/non-repayable funds in order to develop a business in the tourism industry;
  • Business plans in the tourism industry

The industry sector with the highest activity rate is that of mass consumption goods.

Nowadays it is impossible to imagine life without water, household products, food, personal care products, electronic products, appliances, etc. The mass consumption goods market has evolved steadily by multiplying the types of goods and the emergence of new brands. Thus, the competition in this area has increased and the suppliers and the manufacturers resort to effective marketing strategies in order to gain a competitive position on the market.

How does the consumer goods market evolve? What are the main changes in the sale/purchase of the mass consumption goods? What categories of products do buyers prefer? What goods are provided with the highest buying rate? What category of goods gains the most profit? We offer you answers to these questions in order to provide a complex and realistic analysis.

We provide you with the following services:

• Market studies regarding the consumer’s behavior on categories of products/brands;
• Market studies regarding the consumer’s perception on categories of products/brands;
• Studies on the competition in the consumer goods area
• Marketing strategies
• Product development strategies

We have expertise in the following areas: spices market, wines, bread manufacture, mineral waters, jewelry, courier services, and gas stations.

Information or misinformation?

• It is a fundamental question for our activity. Along with the spread of the mass media, press, television, radio, and Internet the sources of information have constantly multiplied. But the question that emerges is whether the development in the mass media area has led directly and explicitly to the increase of the citizens’ level of information.

• Thus, we can provide you with a clearer image of the mass media, offering you the following services:
  • The consumers’ perception on various sources of information
  • The evaluation of the customers’ satisfaction in relation to a media source
  • Market analysis on the rating
  • Analyses regarding the consumers’ profile
  • Strategies for improving the media services
  • The analysis of the media competition
  • TV audience studies at the local and regional level
  • Business plans for the mass media area

The health field is a current matter, which generates multiple questions:

• What is the citizens' perception on the National System of health insurance?
• Is the private system of health insurance useful?
• What is the impact of new medical technologies on the functioning of the medical system?
• What are the causes of the Romanian medical system precariousness?
• What are the Romanian leading pharmaceutics?
• How do Romanians purchase medicine?

Starting from these questions we intend to provide our customers with full research, information and consultation services so that our actions lead to the improvement of the medical system.

Our services address both the state/public medical system and the private medical system, providing the following:

• Market research on the health system;
• Pharmaceutical industry research;
• Reports on the satisfaction of citizens in the health system;
• The development of strategies for health institutions in order to obtain funds which are necessary for the improvement of the operating conditions.

We would like to mention that we have experience in conducting training courses and developing business plans in the sanitary and pharmaceutical area.